About Us
Meet Brad Haws
Haws Communications was founded by Brad Haws, a communications and digital marketing professional with more than six years of experience working with mental health, healthcare, wellness, nonprofit, and private-practice organizations.
Brad holds a Bachelor's of Communications in Public Relations from Mount Royal University, and throughout his career, he has worked with nonprofit organizations, solo practitioners, private clinics, and growing multidisciplinary practices. This experience has given him a practical understanding of the challenges health professionals face when trying to balance client care, business development, marketing, and practice growth.
Brad's approach combines communications strategy, digital marketing, SEO, advertising, content development, analytics, and an understanding of how professional health services need to be communicated responsibly.
Clients work directly with Brad rather than being passed between account managers or departments.
That boutique approach allows Haws Communications to remain responsive, adaptable, and closely involved in each client's marketing.
Who We Work With
Haws Communications works primarily with health and wellness professionals in Calgary and across Alberta, including:
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Psychologists and psychology practices
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Counsellors and therapists
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Massage therapists and massage clinics
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Physiotherapists and physiotherapy clinics
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Chiropractors and chiropractic clinics
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Multidisciplinary health and wellness clinics
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Other private health and wellness practices
We work with solo professionals, established practices, growing clinics, and multidisciplinary teams.
Why Haws Communications Exists
Haws Communications began while founder Brad Haws was working with a clinic during his communications studies.
He saw firsthand how much knowledge, care, and passion clinicians brought to their work. The clinic offered services that could make a meaningful difference in people's lives, but like many private practices, it struggled to consistently reach new clients and clearly communicate everything it had to offer.
That experience highlighted a common challenge.
Health and wellness professionals spend years developing expertise in their fields. Psychologists understand psychology. Physiotherapists understand rehabilitation. Massage therapists understand the body and restorative care. Clinicians are trained to help people.
They are not necessarily trained in SEO, advertising, digital marketing, promotion, or running the marketing side of a growing practice.
Haws Communications was created to help bridge that gap.
Helping the People Who Help Others
At the centre of Haws Communications is the belief that effective marketing can do more than generate clicks, followers, or website traffic.
It can help someone find care.
Whether someone is searching for support with their mental health, relief from physical pain, rehabilitation after an injury, or ongoing wellness services, their search often begins online.
Haws Communications helps health and wellness professionals become easier to find, easier to understand, and easier to connect with.
The aim is not simply to bring more people through the door. It is to help practices communicate clearly enough that potential clients can understand their options and find a provider who is well suited to their needs.
For providers, that means attracting more of the clients they are best positioned to help.
For clients, it means making it easier to find the right care.
A Practical, Responsive Approach
Haws Communications is intentionally structured as a boutique agency.
That means clients receive direct communication, personalized recommendations, and strategies built around the realities of their practice rather than a predetermined marketing package.
The approach is practical, straightforward, responsive, patient, creative, analytical, and intuitive.
Some clients need help becoming visible on Google.
Others need a complete digital marketing strategy.
Some have a strong practice but struggle to explain what makes them different.
Others are preparing to hire new practitioners, introduce new services, expand into another location, or build a more reliable source of client inquiries.
The strategy begins with understanding where your practice is now and identifying the marketing activities most likely to move it forward.
How Haws Communications Can Help
Our digital marketing services are designed to help health and wellness practices improve visibility, communicate more effectively, and generate sustainable growth.
Services include:
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Search Engine Optimization (SEO)
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Local SEO
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Google Business Profile optimization
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Website audits and optimization
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Digital marketing strategy
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Google Ads
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Meta advertising
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Content creation
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Social media and digital media management
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Media relations
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Analytics and performance reporting
Rather than treating these as isolated marketing activities, Haws Communications looks at how they work together to support the larger client journey, from discovering your practice to understanding your services and ultimately booking an appointment.
Helping Your Ideal Clients Find You
Great care only makes an impact when people can find it, understand it, and feel confident taking the next step.
For many people, the search for support begins online. They may be comparing providers, looking for a specific service, searching by location, or simply trying to understand what type of care is right for them. Your digital presence plays an important role in helping them make that decision.
Haws Communications helps health and wellness professionals build a digital presence that reflects the quality of their work, communicates their expertise clearly, and makes it easier for the right clients to discover their services. Through SEO, local search optimization, digital strategy, content, advertising, and analytics, we help practices become more visible where potential clients are already looking.
Our focus is not simply on attracting more traffic. It is on helping you connect with the people you are best equipped to support. Clear service descriptions, thoughtful website content, strong local visibility, and ethical marketing all help potential clients understand who you are, what you offer, and whether your practice is the right fit for their needs.​​
Marketing Built for Health and Wellness
Marketing healthcare and wellness services requires a different approach than marketing most other businesses.
Health professionals often work within professional standards, advertising restrictions, ethical requirements, privacy considerations, and limitations around the claims they can make.
Haws Communications specializes in this environment.
Rather than applying generic marketing tactics to every client, we develop strategies designed specifically for health and wellness professionals.
Our approach is:
Ethical
Marketing should accurately represent your qualifications, services, and areas of practice without making misleading or unsupported claims.
Research-driven.
Recommendations are informed by search behaviour, analytics, industry research, competitive analysis, and real-world performance.
Practical.
You receive clear recommendations you can actually implement, rather than reports filled with unnecessary marketing terminology.
Personalized.
Every practice is different. Your strategy should reflect your services, ideal clients, location, stage of growth, and professional requirements.
Data-informed.
We use analytics and measurable results to understand what is working and where opportunities remain.
Contact
Contact Us Today for a Free Consult!
