Contract Work
I offer contract-based communications and digital media services designed to support mission-driven organizations, small businesses, and advocacy groups. My services include strategic communications planning, content development, social media management, stakeholder engagement, and more.
Every project I take on is guided by collaboration, clear communication, and a strong understanding of audience needs. Below, you will find a summary of the services I provide along with examples of past work and client partnerships. If you are interested in working together, I would be happy to connect and explore how I can support your goals.
April 2025- Present
Strategic Communications and Digital Presence
I provided contract-based communications support to Noctua Therapy, a Calgary-based private practice offering trauma-informed therapy services. My work focused on refining their brand voice, strengthening their digital presence, and building a foundation for long-term marketing and outreach.
Key deliverables included:
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A full strategic communications workplan tailored to their practice goals and audience
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Platform-specific recommendations for Facebook and LinkedIn, including content pillars, tone, and posting strategies
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Website analysis with actionable recommendations to improve SEO, accessibility, navigation, and clarity of service offerings
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Guidance on expanding visibility in Alberta and Ontario, including suggestions for partnerships and online directories
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Visual and structural feedback to improve user engagement and client conversion
This contract allowed me to integrate marketing strategy with a deep understanding of the mental health sector, helping Noctua Therapy better connect with current and prospective clients.
February 2023- Present
Strategic Communications and Digital Presence
I provided contract-based communications support to Noctua Therapy, a Calgary-based private practice offering trauma-informed therapy services. My work focused on refining their brand voice, strengthening their digital presence, and building a foundation for long-term marketing and outreach.
Key deliverables included:
-
A full strategic communications workplan tailored to their practice goals and audience
-
Platform-specific recommendations for Facebook and LinkedIn, including content pillars, tone, and posting strategies
-
Website analysis with actionable recommendations to improve SEO, accessibility, navigation, and clarity of service offerings
-
Guidance on expanding visibility in Alberta and Ontario, including suggestions for partnerships and online directories
-
Visual and structural feedback to improve user engagement and client conversion
This contract allowed me to integrate marketing strategy with a deep understanding of the mental health sector, helping Noctua Therapy better connect with current and prospective clients.
December 2025- June 2025
Communications Coordination, Web Development, and Rebranding
As the Communications Coordinator for Indigenous Psychological Services (IPS), I led a wide-ranging contract that included strategic communications planning, rebranding, and web development. IPS is an Indigenous-led mental health practice rooted in culturally grounded, trauma-informed care. My role was to ensure their digital presence reflected the depth and integrity of their work while making their services more accessible to Indigenous and non-Indigenous clients across Alberta.
Key contributions:
Rebranding and Strategic Communications
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Guided the organization through a full rebranding process focused on aligning tone, visuals, and messaging with IPS’s core values.
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Developed a brand voice that emphasized cultural safety, relational healing, and community empowerment.
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Created a communications strategy tailored to mental health professionals, Indigenous communities, and allied organizations.
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Designed messaging pillars and style recommendations to ensure consistency across platforms.
Website Audit, Development, and Optimization
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Conducted a full audit of the existing website, identifying gaps in user experience, content flow, and accessibility.
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Delivered a comprehensive redevelopment plan including navigation restructuring, clearer service descriptions, and SEO improvements.
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Rebuilt and restructured pages using Wix, applying visual design best practices with Indigenous cultural elements and land-based imagery.
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Integrated functional features like therapist bios, contact forms, and clearer pathways for new client inquiries.
Content Strategy and Digital Engagement
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Drafted and revised web copy to ensure it reflected IPS’s values and was welcoming, inclusive, and trauma-informed.
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Created a content calendar for both newsletters and social media, tied to awareness days, seasonal events, and culturally significant milestones.
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Provided guidance on using tools like Meta Business Suite and Mailchimp to streamline communication workflows.
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Helped coordinate internal content development timelines and asset management to support ongoing outreach.
Impact:
This project significantly improved IPS’s online presence, increased clarity around their services, and laid the groundwork for more strategic and consistent outreach. My work helped position IPS as a trusted, culturally safe provider in Alberta’s mental health landscape while supporting their growth and visibility in digital spaces.
